Today is an interesting post I saw retweeted by QUT Law professor Peter Black.
I'm not too sure of its legitimacy, but it's interesting nonetheless. Also, none of this information seems to be surprising - I even find myself recalling having heard it all before.
This article from freelance think-tank Medium.com is called What Coke Contains - Food for Thought.
Pretty straight forward.
It briefly outlines each step of the manufacturing process, from extracting the raw materials and making the can, to mixing the composition of the drink itself, to putting it all together.
Coca Cola is often cited by Intellectual Property writers as a good example of each of the types of IP instruments - particularly 'trade secrets'.
It's a tiny piece, but pretty interesting indeed.
READ IT HERE
I'm not too sure of its legitimacy, but it's interesting nonetheless. Also, none of this information seems to be surprising - I even find myself recalling having heard it all before.
This article from freelance think-tank Medium.com is called What Coke Contains - Food for Thought.
Pretty straight forward.
It briefly outlines each step of the manufacturing process, from extracting the raw materials and making the can, to mixing the composition of the drink itself, to putting it all together.
Coca Cola is often cited by Intellectual Property writers as a good example of each of the types of IP instruments - particularly 'trade secrets'.
It's a tiny piece, but pretty interesting indeed.
READ IT HERE
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